Salvation Army’s Angel Tree Program

salvationarmypicEvery child deserves to experience the joy of Christmas morning.

The season of giving is an important time at Dell & Schaefer. Since 2009, Dell & Schaefer has been a proud supporter of the Salvation Army’s Angel Tree program. This year, our employees adopted 24 angels in our community to give them the Christmas of their dreams. The Angel Tree program brightens the lives of thousands of children each year that otherwise would have no gifts to open during the holidays. The Salvation Army’s Angel Tree program provides new clothing or toys for children of needy families through the support of donors. The gifts are given to parents a few days before Christmas. The child believes the gifts are from his parents or Santa Claus, which helps to preserve the magic of Christmas.

The Angel Tree is a testament to the power of people coming together to help their neighbors in need.

Angel Tree History

The Angel Tree program is one of The Salvation Army’s highest profile Christmas efforts. Angel Tree was created by The Salvation Army in 1979 by Majors Charles and Shirley White when they worked with a Lynchburg, Virginia shopping mall to provide clothing and toys for children at Christmastime.

The program got its name because the Whites identified the wishes of local children by writing their gift needs on Hallmark greeting cards that featured pictures of angels. They placed the cards on a Christmas tree at the mall to allow shoppers to select children to help. Thanks to the Whites, who were assigned by The Army to the Lynchburg area at the time, more than 700 children had a brighter Christmas that first year.

Three years later, when the Whites were transferred to Nashville, Tennessee, Angel Tree was launched in the Music City. WSM radio, which airs the Grand Ol’ Opry, came on board that year as the first Angel Tree co-sponsor in the U.S.

Because of the on-air promotion on WSM in Nashville, as well as national publicity on CNN and the Larry King Show, news of Angel Tree spread across the country like wildfire.

Angel Tree History Provided by the Salvation Army

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